Read the latest from the Leading Edge blog

You can bring in plenty of prospects at the top of your sales funnel using the most efficient marketing team in the world, but for many products it’s the sales team that will do the closing!

Let’s find out how to create and maintain a high-performing sales team.

If you're not meeting your sales targets, something is wrong and you need to fix it. 

Failure to reach your targets doesn't happen overnight. It's a series of actions - or inaction that lead to  shortcomings in future.

Here's what you need to do make sure you exceed your sales target, instead of facing angry clients and letting go of half of your staff.

If you've been involved in sales or marketing for a while, you might have heard people throwing the terms 'inbound sales' and 'outbound sales'.

Let's discuss what these terms mean.

In short, inbound selling or marketing involves attracting customers with useful, problem-solving content instead of going for the sale right from the beginning to audiences who may not even have the problem! This content can includes things like blogs, social media posts, and infographics.. Essentially, inbound selling means you give - before you ask.

On the other hand, outbound sales is a more traditional approach, which involves businesses approaching leads through advertising or in-person contact.

A lack of sales experience or specialist sales knowledge within your management team can produce erratic results over time. To turn things around and enable your small business to thrive you need an efficient sales strategy that produces consistent revenue.

An unhealthy sales culture impacts your whole business. Not only are your salespeople unmotivated and unsupportive of each other, you spend too much time firefighting, with little to show for it.

If you've been thinking about outsourcing sales, chances are you've come across a few common misconceptions. In this blog we set the record straight

Are you concerned that a lack of experience and specialist sales knowledge in your team is affecting sales performance? And have you thought about outsourcing all or parts of your sales function, but have held back, worried it won't work for your business?

A small to medium enterprise is truly that. Enterprising. SME’s form the backbone of New Zealand’s economy, employing hundreds of thousands of Kiwis who are inspired by the talent and drive of courageous business owners.

Business is tough. We get it. And if you're not 100% confident your sales people and processes are up to the challenge, that's got to be keeping you up at night. Having a skilled sales resource is vital, whether your company is large or small, B2B or B2C, if you're going to grow and outsmart your competitors.

Have you thought about outsourcing your organisation's sales function? This a growing trend amongst businesses who want rapid results in sales. When done right, having sales handled by a team of external experts can be a game-changer.