Direct Mail.

 

Reach your audience, break through the white noise.

 

Our data-smart Direct Mail solutions allow you to get your message in front of the right people, and establish a relationship with key decision makers.

 

About Direct Mail.

The perfect solution – particularly if you’re running a B2B business – is for when you know exactly who your target audience is – industry, location, and even size of the organisation.

basic

FROM

$1,080/month

Suitable for B2B focused SME’s that are looking to run a small, quick turnaround campaign.

Includes

  • Planning and Creative
  • Simple single-sided A4 letter
  • Target customer data including mailing address and phone number

Additional Costs

  • Customer Data: $1.00/record
  • Printing & Lodgement: $2.15/record
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Most Popular

standard

FROM

$1,620/month

The perfect for B2B focused companies that want to seriously accelerate their growth and sales through hyper-targeted marketing activity.

Includes

  • All Planning and Creative
  • Personalised A4 Letter
  • Customised Double-sided A4 or A5 Sales Brochure
  • Target customer data including mailing address, email address & phone number

Additional Costs

  • Customer Data: $1.00/record
  • Printing & Lodgement: $2.65/record
Enquire

advanced

FROM

$2,970/month

For companies that know who their target customers are, and want to engage and connect using personalised, high quality creative for an Account Based Marketing campaign.

Includes

  • Customised creative based upon the objective, target organisation and budget
  • High creative and production value to ensure cut-through, as well as by-passing the gate-keeper
  • Target customer data including mailing address, email address & phone number

Additional Costs

  • Customer Data: $TBC/record
  • Printing & Lodgement: $TBC/record
Enquire
Combine Direct Mail with TalkTime for the best results.

To get the most from any direct mail campaign we recommend combining it with our Talk Time package. TalkTime allows you to purchase a defined amount of time from our sales team.

Making follow-up calls after the direct mail is sent is a great way to engage with customers and convert them from prospects into sales.

 
nurture sell serve
TalkTime.

Purchase Block of Sales Time This service allows you to book our sales team to make calls and sales on your behalf. We can make follow-up calls, book appointments and generally nurture leads towards becoming sales.

Learn More

Why use Direct Mail?

It’s a good question, it is easy to think that everything should be done via email or social media, but the truth is direct mail is still a great way to reach your audience. A good piece of relevant, well-designed direct mail can grab your customers' attention in a way that an email just can’t.

Five good reasons to use Direct Mail:

1

Direct Marketing Focuses on Segmentation & Targeting
Direct mail allows you to determine who to target. This can be done in many ways from demographics, psychographics, behaviors and geographics or, for known customers, we can also segment on buying history.

2

Personalisation Enhances Every Campaign
Direct marketing can utilise personalisation to create a one-to-one communication experience. Integrating other channels such as Social Media, or email is proven to enhance your success. This attention to detail through personalisation ensures the customer feels the piece was created specifically with them in mind.

3

The Approach is Cost-effective
By allocating your resources only toward viable targets, instead of sending your efforts out to anyone and everyone, you’ll save money. If you’re targeting those who are more likely to make a purchase, you’ll be making your money back in the long run. You can also easily break down how much you’re spending on each customer and adjust the content and creative according to how much they typically spend.

4

An Opportunity to Upsell & Re-engage
Some of the target markets may be previous customers, meaning you’ll have information on them allowing you to tailor your mail piece. This is helpful when trying to upsell additional products or services. Direct Mail can also be used to re-engage previous customers who haven’t made a purchase in a few months or years. Let them know what has been going on, tell them about relevant services and products. We can help you to craft the right message to engage with old customers, whether that’s a simple update or a special offer.

5

Easily Test & Analyze Results
Direct marketing campaigns typically include a call to action and a way to respond. This can be a phone number, a website link or email address. Adding these elements makes it possible to track the method used and amount of responses received. By analysing the data, we can measure success and determine which offers or channels are most effective.

What our customers say about us!
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Leading Edge manages our customers end to end. Selling, upselling, cross-selling, delivery and training of some of our people. They feedback on any trends, consumer insight or product opportunities. And they really partner with us to make sure we maximise the opportunities both for our customers and for Spark.

Grant McBeath
Customer Director
Spark
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Companies that add the human touch to digital sales consistently outperform their peers. They achieve five times more revenue, eight times more operating profit, and, for public companies, twice the return to shareholders.

MCKINSEY
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It is rare to find a partner with a such clear vision on how to drive value from tools such as salesforce.com. You should be proud of the team you have and the experience and knowledge they have built around the salesforce.com toolset.

Robert Carter
Director
Davanti Consulting
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Leading Edge develops a sales culture that motivates the team to achieve results.

Jodie Beckett
Group Marketing Manager
n3
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Leading Edge have been amazing in their delivery and performance across the board. From project delivery, implementation of technology and migration of data they have provided a professional service with attention to detail, great advice and key recommendations for the business.

Zayyar Win Thein
Sales Manager
Crane Brothers
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Every interaction with Leading Edge has added value to our business processes and systems. They've responded enthusiastically to any request for support, question, or challenge we've faced, and offered viable solutions in a timely and thorough manner. We've been trained to use HubSpot effectively and are confident in applying its tools to gain sales and manage our customer relationships proactively. 

Sam Dyson
EcoPod
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Leading Edge came to help us with Lead Generation, or what we call first connections ... outsourcing something that is very precious to us. It worked because they are local, they see the same news as us...they invested in understanding our story and the current market conditions.

The impact made for us was significant... it's a good feeling knowing that Leading Edge is out there telling our story day in and day out.

Hamish Price
CEO
HainesAttract
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Leading Edge is part of our culture, part of our family, and part of our team.

Relationships are everything... we externalised our sales and Leading Edge did a great job.

They don't come in to change us, they came to be a part of us... They really put their money where their mouth is.

Bruce Pilbrow
CEO
Spirit of Adventure
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What was appealing to me was it all came in one package... Leading Edge helped me attract customers and helped me convert customers, so I could focus on building capability. 

Leading Edge invested in training and quality control to look after my brand.

Unlike other agencies, you're dealing with really pragmatic people focused on outcomes.

Debbie Humphrey
Founder
Spring
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Leading Edge helped us understand our market and channel... They were the only business who could deliver in scale and in a short time frame.

They grew really good relationships & trust.

Leading Edge made a commitment to understand our business... We gained a lot more insight on the channel and the market and gave our team confidence... with 15% increase in sales within 6 - 8 weeks. 

Tina Clyma
Lead Marketing Manager
Goodman Fielder
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Leading Edge beat our target, made money for us, picked up leads we couldn't do for ourselves.

It's not sales results, it's how you sell... Leading Edge sells in a way, our values... getting 5-star reviews on our behalf.

I've worked with Leading Edge for 5 years and haven't regretted it... they're so open to being a real partner.

Darren Linton
CEO
GoSee

Let’s talk.

We are ready to chat about how we can help.

Fill out the form, or if you prefer - call us on 0800 4 REV GEN