Build better relationships.
Discover nurture programs that develop and deepen relationships at every stage of the sales funnel.
We have built two nurture packs that are designed for two different reasons.
- The first is to support you in building an ongoing relationship with your existing customers so that when they are ready to buy, you will be top of their minds.
- The other is to help newly acquired leads convert into sales.
"Strive not to be a success but rather to be of value" – Albert Einstein
Common challenges that lead nurturing can help to solve.
Longer sales cycles, self-directed buyers, and shortened attention spans can be a headache for marketers, but lead nurturing gives you a leg up when it comes to converting customers and building brand loyalty.
Challenge: I have too many dormant leads in my database.
Lead nurturing increases the propensity to buy by maintaining relationships with customers. These relationships are critical in today’s sales cycles, and by nurturing leads you maintain that relationship over time, and build brand loyalty and trust.
Challenge: My sales cycle is too long
Buyers are taking more time to explore their options and educate themselves before making a purchase decision than they did in the past. It’s completely expected that today’s sales cycles will be longer, which is why it’s so important to nurture leads. In doing this, you not only shorten your sales cycle but also convert more leads into buyers.
Challenge: I have a lead nurture program in place, but am not seeing good engagement.
To have an effective lead nurturing program, you must engage buyers. When you nurture your communications with leads, you demonstrate value in the content and knowledge you share, creating trust and impact.
Challenge: I don’t have the technology in place to support my lead nurturing strategy
Structured and automated nurture programs are key to navigating today’s longer sales cycles, lead scoring, lead lifecycle management, personalisation, and analytics. Today, implementation of a manual program is simply too costly and time consuming for most businesses. We can help you get set up with the technology to make the most out of your nurture programs.
What our customers say about us!
Leading Edge manages our customers end to end. Selling, upselling, cross-selling, delivery and training of some of our people. They feedback on any trends, consumer insight or product opportunities. And they really partner with us to make sure we maximise the opportunities both for our customers and for Spark.
Companies that add the human touch to digital sales consistently outperform their peers. They achieve five times more revenue, eight times more operating profit, and, for public companies, twice the return to shareholders.
It is rare to find a partner with a such clear vision on how to drive value from tools such as salesforce.com. You should be proud of the team you have and the experience and knowledge they have built around the salesforce.com toolset.
Leading Edge develops a sales culture that motivates the team to achieve results.
Leading Edge have been amazing in their delivery and performance across the board. From project delivery, implementation of technology and migration of data they have provided a professional service with attention to detail, great advice and key recommendations for the business.
Every interaction with Leading Edge has added value to our business processes and systems. They've responded enthusiastically to any request for support, question, or challenge we've faced, and offered viable solutions in a timely and thorough manner. We've been trained to use HubSpot effectively and are confident in applying its tools to gain sales and manage our customer relationships proactively.
Leading Edge came to help us with Lead Generation, or what we call first connections ... outsourcing something that is very precious to us. It worked because they are local, they see the same news as us...they invested in understanding our story and the current market conditions.
The impact made for us was significant... it's a good feeling knowing that Leading Edge is out there telling our story day in and day out.
Leading Edge is part of our culture, part of our family, and part of our team.
Relationships are everything... we externalised our sales and Leading Edge did a great job.
They don't come in to change us, they came to be a part of us... They really put their money where their mouth is.
What was appealing to me was it all came in one package... Leading Edge helped me attract customers and helped me convert customers, so I could focus on building capability.
Leading Edge invested in training and quality control to look after my brand.
Unlike other agencies, you're dealing with really pragmatic people focused on outcomes.
Leading Edge helped us understand our market and channel... They were the only business who could deliver in scale and in a short time frame.
They grew really good relationships & trust.
Leading Edge made a commitment to understand our business... We gained a lot more insight on the channel and the market and gave our team confidence... with 15% increase in sales within 6 - 8 weeks.
Leading Edge beat our target, made money for us, picked up leads we couldn't do for ourselves.
It's not sales results, it's how you sell... Leading Edge sells in a way, our values... getting 5-star reviews on our behalf.
I've worked with Leading Edge for 5 years and haven't regretted it... they're so open to being a real partner.