Customer's Challenge:
The sales team at GoSee were over-stretched servicing all their new customer leads, they didn't have the capacity to follow up on 'cold leads'.
Our Solution:
We reviewed with GoSee the number of untouched leads and how we could best nurture and convert these into additional sales, as they had already paid for the leads. We then created a dedicated team within our business to provide proactive calling support.
The Results:
We took the leads that hadn’t been touched, picked up the phone and converted as many as we could. Every sale we closed was revenue that essentially would have been left on the table, delivering $123k profit (after costs) in the first 4 months.
RevGen Products we used:
Leading Edge manages our customers end to end. Selling, upselling, cross-selling, delivery and training of some of our people. They feedback on any trends, consumer insight or product opportunities. And they really partner with us to make sure we maximise the opportunities both for our customers and for Spark.
Companies that add the human touch to digital sales consistently outperform their peers. They achieve five times more revenue, eight times more operating profit, and, for public companies, twice the return to shareholders.
It is rare to find a partner with a such clear vision on how to drive value from tools such as salesforce.com. You should be proud of the team you have and the experience and knowledge they have built around the salesforce.com toolset.
Leading Edge develops a sales culture that motivates the team to achieve results.
Leading Edge have been amazing in their delivery and performance across the board. From project delivery, implementation of technology and migration of data they have provided a professional service with attention to detail, great advice and key recommendations for the business.
Every interaction with Leading Edge has added value to our business processes and systems. They've responded enthusiastically to any request for support, question, or challenge we've faced, and offered viable solutions in a timely and thorough manner. We've been trained to use HubSpot effectively and are confident in applying its tools to gain sales and manage our customer relationships proactively.
Leading Edge came to help us with Lead Generation, or what we call first connections ... outsourcing something that is very precious to us. It worked because they are local, they see the same news as us...they invested in understanding our story and the current market conditions.
The impact made for us was significant... it's a good feeling knowing that Leading Edge is out there telling our story day in and day out.
Leading Edge is part of our culture, part of our family, and part of our team.
Relationships are everything... we externalised our sales and Leading Edge did a great job.
They don't come in to change us, they came to be a part of us... They really put their money where their mouth is.
What was appealing to me was it all came in one package... Leading Edge helped me attract customers and helped me convert customers, so I could focus on building capability.
Leading Edge invested in training and quality control to look after my brand.
Unlike other agencies, you're dealing with really pragmatic people focused on outcomes.
Leading Edge helped us understand our market and channel... They were the only business who could deliver in scale and in a short time frame.
They grew really good relationships & trust.
Leading Edge made a commitment to understand our business... We gained a lot more insight on the channel and the market and gave our team confidence... with 15% increase in sales within 6 - 8 weeks.
Leading Edge beat our target, made money for us, picked up leads we couldn't do for ourselves.
It's not sales results, it's how you sell... Leading Edge sells in a way, our values... getting 5-star reviews on our behalf.
I've worked with Leading Edge for 5 years and haven't regretted it... they're so open to being a real partner.
RevGen provided us with some great marketing ideas that were really easy to implement and had great feedback from our customers.
They also came up with some easy strategies for us to roll out and understood where we wanted to head.
I would certainly recommend meeting with Natasha and her team, I came away bursting with ideas and enthusiasm.
The people at RevGen have a great team, with a great deal of experience in each role. They work well together to collaborate and create a smooth experience for clients like us.
We appreciate the way they have taken any feedback we have given to drive forward to creating a solid campaign that we are excited to see results from.
We were really happy with how RevGen evolved our campaign strategy. They got us to a place that we couldn’t have got to on our own.
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