Customer Acquisition / Nurture
A 90-day continuous engagement program for nurturing leads into new customers.
- Set up
- 90-day program
- Messaging strategy
- Form and landing page
Nurture your leads into customers
90% of customer’s research a product or service extensively online before making contact with a company’s sales team. Added to this, if they’re researching your business, you can guarantee that they’re also looking at a number of other potential companies. So how do you stand above your competitors?
With smart, personalised lead nurturing you will have the ability to start developing a deeper, more relevant relationship with potential customers – ensuring you connect, engage and educate them about your products and services in a way that is hyper-relevant to them.
You can do this easily with our Lead Nurturing Program which is developed by focusing on what your potential customers want to know, which we do through great storytelling, in a language and format that they want, all overlaid with smart, automated marketing. Amplify your Lead Nurturing activity with additional communication/channel add-ons including custom landing pages, targeted social media, SMS and even direct mail.
A good Lead Nurturing Program can help increase your sales conversion rates – meaning more sales for less money, and less manual effort. On top of this includes increased new customer satisfaction, as well as their willingness to recommend you to their friends and acquaintances.
The Customer Acquisition Process.
This nurture pack uses a continual process to respond to each user’s interaction as they happen.
Users are encouraged to complete a form on your website. If you need help with digital marketing to drive customers to this form we can help you with that too.
Send initial email
As soon as a user completes the form we send an email to encourage further engagement, this depends on your product or service - it could be to visit landing page, download some extra content, book an appointment (there are lots of options.)
Track engagement (lead score)
We track if and how the user interacts with the first email, and based on the type of engagment we give the lead a score. A high score given to a lead with an active and positive engagment.
Depending on their score, we follow up with secondary communication. This can range from a phone call for high scores, through to support email for low scores. This allows us to communicate with leads in ways that meets their needs. No over selling, no underselling.
We’ve helped hundreds of companies turn leads into sales
How lead nurturing works.
Lead nurturing allows us to build the relationships that your prospects and customers actually want. When a website visitor shares their information with you (via a form), they are purposefully opting to become a lead — they’re signing up for nurturing, and opening up a channel of communication with you.
With the right content mix, tailored to the right audience, sent at the right time, we can gradually inform your prospects about your solutions, and inspire them to become recurring customers.
It educates your audience.
lead nurturing mindset means that we never send generic sales emails. That kind of communication doesn’t teach audiences anything, nor does it take them on any kind of journey.
Lead nurturing is about identifying specific audience needs, and then tailoring content to different audience segments (or even individual audience members when needed).
Our lead nurturing campaigns are designed to inform and entertain your audience in personalised and relevant ways. They should be excited to open and engage with each new message, and you should be excited to see where your nurturing journey takes them.
It sets the stage for sales.
Even the best marketing may be all for nothing if it doesn’t eventually result in sales. Good lead nurturing is about playing the sales long game. We’re not rushing anyone into purchase position — we’re building an informed and interested audience mix of new prospects and returning customers and engaging them in a dialogue that continues over time. . . perhaps indefinitely!
By building a trusted relationship with your audiences, there’s a strong chance that they’ll turn to you when they’re ready to buy. If we bother them with overly sales-oriented marketing from the very beginning, they won’t want to build that relationship in the first place.