Customer Retention / Nurture
A 90-day email nurture campaign to help you engage your existing customer database
- Set up
- 3x monthly emails
- Messaging strategy
- All copy and design
Begin your customer retention program
Today’s customers are extremely smart and savvy, and if they’re feeling unappreciated or undervalued, they will likely start looking elsewhere for a company that shows them the attention and love they deserve.
You can do this easily with our Customer Nurturing & Retention Program, made up of a combination of good storing telling, showing your customers the appreciation they deserve, and smart, automated marketing. Amplify your Nurturing activity with additional communication/channel add-ons including custom landing pages, targeted social media, SMS and even direct mail.
A good Customer Nurturing & Retention Program will not only help with your customer retention rates but can also help with increased Customer Lift Time Value, increased Customer Satisfaction & Net Promoter Score, as well as their willingness to refer/recommend you to their friends and acquaintances.
30-day set up + 3 monthly sends
The pack runs for three months, with one email sent every month, this can be changed but we find this a good schedule for most of our clients. The campaign can be extended beyond the initial three months.
We kick off every customer retention campaign with a 30-day set up phase that is included in the price. This is so we can get all the bits and pieces sorted, such as getting HubSpot up and running, agreeing the messaging, as well as design and testing the emails.
We start with a planning session to ensure we are in agreement to what needs to be done and to define accurate costs.
- Creation of HubSpot account.
- Add social media as a channel.
- Add SMS as a channel.
We will then create, write the copy, do the visual design and code the three emails ready for your approval.
- Design of any social media posts.
- Landing page design/build.
Emails (and other channels) are sent to customer, each send is tracked and reporting on response and engagement is shared.
- Campaign extension.
We’ve helped hundreds of companies reconnect with their customers, get in touch to see how we can help you.
Common problems that lead nurturing
can help to solve.
Longer sales cycles, self-directed buyers, and shortened attention spans can be a headache for marketers, but lead nurturing gives you a leg up when it comes to converting customers and building brand loyalty.
Problem: I have too many dormant leads in my database
Lead nurturing increases the propensity to buy by maintaining relationships with customers. These relationships are critical in today’s sales cycles, and by nurturing leads you maintain that relationship over time, and build brand loyalty and trust.
Problem: My sales cycle is too long
Buyers are taking more time to explore their options and educate themselves before making a purchase decision than they did in the past. It’s completely expected that today’s sales cycles will be longer, which is why it’s so important to nurture leads. In doing this, you not only shorten your sales cycle but you also convert more leads into buyers.
Problem: I have a lead nurture program in place, but am not seeing good engagement
To have an effective lead nurturing program, you must engage buyers. When you nurture your communications with leads, you demonstrate value in the content and knowledge you share, creating trust and impact.
Problem: I don’t have the technology in place to support my lead nurturing strategy
Structured and automated nurture programs are key to navigating today’s longer sales cycles, lead scoring, lead lifecycle management, personalisation, and analytics. Today, implementation of a manual program is simply too costly and time consuming for most businesses. We can help you get set up with the technology to make the most out of your nurture programs.